For Press

Who will use the most hysterical ad space to post a selfie?

Two seasoned marketers are fighting a hilarious selfie battle, where they use progressively more ridiculous ad spaces to publish selfies of themselves. Which one of them is going to win?

It all started from a perfectly innocuous selfie, which Tim Soulo (CMO @ Ahrefs) posted in the Facebook community of Ahrefs’ customers, inviting them to do the same.

Jason Hennesy (CEO @ Hennessey Digital) answered the call with his own selfie, which had a little twist – a photo of Tim plastered on his computer screen’s wallpaper.

That simple exchange of selfies kickstarted a hilarious battle, which so far involved printing a photo selfie on:
– a t-shirt
– a roll-up banner
– a blanket
– a large flag
– a huge conference screen

Each subsequent “ad space” that Tim and Jason are using to strike back gets progressively more ridiculous and expensive.

“I keep doing it because it’s simply fun. I see that people in the marketing industry are following our battle and having a lot of fun when one of us strikes back with the next selfie. And support from the marketing community is what makes me want to continue. And win!” – says Tim Soulo, CMO at Ahrefs.

This recurring selfie battle has been spanning 5 years already. And it is starting to reach a point where the ad spaces that Tim and Jason are using are getting hilariously big and expensive.

Who will break first? Who will run out of marketing budget?

Follow Tim & Jason on social media to find out!

P. S. Tim is currently plotting his next move, and let’s just say he’s determined to reach new heights. 😉